El Segundo Marketing Agency | Customer Emotional Engagement Growth Guide Release

LO:LA’s new guide aims to help brands increase loyalty, awareness, repeat business, and revenue growth by suggesting strategies they can employ to create emotionally engaged customers, or customers who have strong emotional connections to a brand and thus provide higher lifetime value.

More details can be found at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers

According to the guide, emotionally engaged customers are more likely to make repeat purchases, refer friends and family to the brand, and pay more for products or services from the brand. Furthermore, emotionally engaged customers represent a 23% premium compared to average customers, meaning for every dollar an average customer brings a business, emotionally engaged customers bring nearly 25 cents more.

To create emotionally engaged customers, LO:LA recommends that brands take a holistic approach to building connections. First, they must ensure they have a strong brand identity that customers can easily connect to. They must also create a positive and personalized experience for customers that makes them feel valued individually while also being a part of something bigger.

Once these elements are established, brands can then start engaging with customers in more meaningful ways. They can interact with them on social media, educate and empower them through their physical and digital resources, and give back to customers by hosting community events and supporting social causes.

LO:LA believes that brands can benefit significantly by employing these strategies and developing emotionally engaged customers, who are usually willing to pay more over longer periods. They are also less likely to switch brands and more likely to share their positive experiences and forgive mistakes and shortcomings.

“Emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the brand,” said a spokesperson for the company. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”

About LO:LA

Founded in 2017, LO:LA is a full-service creative marketing agency with ties to Los Angeles and London. The team offers a full range of digital marketing solutions, including brand strategy and identity design, content and social media marketing, website design, and SEO. They help brands engage, evolve, and thrive using their Return On Ideas approach.

Interested parties can find more information at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers

London : Los Angeles (LO:LA)

840 Apollo Street
Suite 100
United States

comtex tracking


Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Study Champ journalist was involved in the writing and production of this article.

Vehement Finance News Network

AdAlta says new AD-214 dosing models enhance partnering potential

–News Direct– AdAlta Ltd (ASX:1AD) CEO Dr Tim Oldham speaks with Proactive after receiving the results of dose simulation studies that support the potential efficacy of its i-body drug candidate AD-214 in fibrotic disease at its planned intravenous dose regime. The simulations also highlight the possibility that AD-214 could be delivered subcutaneously at lower doses. […]

Read More
Vehement Finance News Network

Burbank Auto-Complete Optimization For Dentists, Google & Bing Service Update

With the updated visibility program, local Burbank dentists can now get their dental practices listed as a suggested term in Google, Bing, or YouTube’s autocomplete box. The program provides dental professionals with a cost-effective yet powerful way to create brand awareness, enhance their online credibility, and drive high-value and targeted leads to their clinics. More […]

Read More
Vehement Finance News Network

Amarbayasgalan Dashzevegs Soviet-Style Corruption Destabilizing Mongolia

–News Direct– Dsseldorf, Germany, Sep 26, 2023 (PlatoData via 500NewsWire) — Mongolias economic growth has been negatively impacted by serial governmental corruption that is bleeding the country of its chief export revenues. The coal-rich state is a prime example of the resource curse, which is a prevalent phenomenon among former Eastern Bloc and Soviet satellites […]

Read More