LO:LA’s new guide aims to help brands increase loyalty, awareness, repeat business, and revenue growth by suggesting strategies they can employ to create emotionally engaged customers, or customers who have strong emotional connections to a brand and thus provide higher lifetime value.
More details can be found at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers
According to the guide, emotionally engaged customers are more likely to make repeat purchases, refer friends and family to the brand, and pay more for products or services from the brand. Furthermore, emotionally engaged customers represent a 23% premium compared to average customers, meaning for every dollar an average customer brings a business, emotionally engaged customers bring nearly 25 cents more.
To create emotionally engaged customers, LO:LA recommends that brands take a holistic approach to building connections. First, they must ensure they have a strong brand identity that customers can easily connect to. They must also create a positive and personalized experience for customers that makes them feel valued individually while also being a part of something bigger.
Once these elements are established, brands can then start engaging with customers in more meaningful ways. They can interact with them on social media, educate and empower them through their physical and digital resources, and give back to customers by hosting community events and supporting social causes.
LO:LA believes that brands can benefit significantly by employing these strategies and developing emotionally engaged customers, who are usually willing to pay more over longer periods. They are also less likely to switch brands and more likely to share their positive experiences and forgive mistakes and shortcomings.
“Emotionally engaged customers have a stronger connection and affinity with the brand than non-engaged customers, leading to increased loyalty, advocacy, and revenue for the brand,” said a spokesperson for the company. “Therefore, creating emotionally engaged customers should be a priority for brands looking to grow their customer base and drive business growth.”
Founded in 2017, LO:LA is a full-service creative marketing agency with ties to Los Angeles and London. The team offers a full range of digital marketing solutions, including brand strategy and identity design, content and social media marketing, website design, and SEO. They help brands engage, evolve, and thrive using their Return On Ideas approach.
Interested parties can find more information at https://www.thelolaagency.com/2023/02/25/how-to-grow-emotional-engagement-with-your-customers
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